Why Channel Letters?

Channel letters are one of the most effective forms of illuminated signage, with studies showing that illuminated signs can increase business visibility by up to 60% and boost foot traffic by 30%. These three-dimensional, individually lit letters are commonly used for storefronts, with 85% of businesses relying on signage to attract customers. LED-lit channel letters are particularly popular, offering energy savings of up to 80% compared to traditional neon lighting and lasting 50,000 to 100,000 hours before requiring replacement. With 68% of consumers believing that a business's signage reflects its quality, investing in high-quality channel letters can significantly enhance brand perception and customer engagement.